OPTRON has a group structure with subsidiaries segmented and focused by industry. All subsidiaries contract business support services from the holding company. OPTRON’s industry focused structure roughly matches that of Trimble.
In addition, each subsidiary acquires the distribution rights of complimentary (non-competing) technologies and services to meet local industry needs and opportunities. A key part of being industry focused is the ability to expand offerings along the value chain/continuum of an industry resulting in increased addressable market size into existing customers.
Being geographically diversified (throughout sub-Saharan Africa) not only results in larger market growth potential but also provides an element of risk management and shielding against the cyclical nature of many industries, economies of regions and currency fluctuations.
Trimble is leading a strategy to grow recurring revenue as a major contributor to the business going forward. This will take the form of both Software as a Service (SaaS) as well as Hardware as a Service (HaaS). The As-a-Service strategy not only increases the addressable market but also increases the ability to bundle services with hardware and software, resulting in a ‘stickier’ offering.
A common theme of all the industries in which OPTRON operates, is that they have both a field and office component and increasingly the need exists to digitally connect the field/project/pit to the office as well as to create a digital representation (digital twin) of remote field operations. OPTRON’s core business is to supply the technology (hardware and software) that collects, manipulates, and hosts the digital data of the physical world, especially the very important geospatial/positional dimensions of the data. This strategically positions OPTRON well to leverage the growing theme of digitization into the future.
The digital expansion of the industries OPTRON serves creates the growth opportunity to not only supply the hardware and software that collects, hosts, and manipulates such data but also to provide the professional services to enable/integrate the digital data in the business processes. Enabling professional services is therefore a key strategy and incremental to our technology offering.
OPTRON (Pty) Ltd
Supplies Geospatial hardware and software solutions used by surveyors in Mining, Construction, Private Practice, and Government sectors
SITECH SA (Pty) Ltd
Provides hardware and software solutions that support the concept of a digitally ‘connected’ Construction and Mining operations.
Vantage SSA (Pty) Ltd
Supplies the Agricultural sector with the latest technology to enable more efficient soil preparation, planting, pest control and harvesting.
BuildingPoint SA (Pty) Ltd
The sole distributor in Sub Saharan Africa for the Trimble Buildings portfolio of industry-leading solutions.
OPTRON Moyo PB (Pty) Ltd
Providing professional services to enable and support technology in our customers’ businesses.